Buyers Demand Flexibility Heading Into Upfronts
March 9th, 2009Ad buyers have a lot of leverage heading into this year’s upfront marketplace. Read Original Post Here
Hearst’s Cathie Black: Teen Category Still Strong
March 9th, 2009A loss of support by advertisers, not readers, led to the demise of teen mag CosmoGirl!, Hearst Magazines president Cathie Black said.
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Updated: Viacom Lays Off 850 Employees
March 9th, 2009The axe continues to swing in the entertainment industry amid a recession, with Viacom Inc. unveiling 850 layoffs Thursday morning across its operations.
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IndoorDirect Unveils New ‘TheBITE’ Programming
March 9th, 2009IndoorDirect, an out-of-home media company that operates a network of screens in quick-service and casual restaurants, including Arby’s, Captain D’s, CiCi’s Pizza, Del Taco, Hardee’s and Taco Bueno, unveiled new original programming for the network.
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Updated: Gannett Cuts Will Reach About 2,000
March 9th, 2009The latest Gannett newspaper job cuts will end up eliminating about 2,000 positions across all of the company’s 85 daily papers, except the Detroit Free Press and USA Today, according to Tara Connell, the company’s vice president of corporate communications.
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IndoorDirect Unveils New ‘TheBITE’ Programming
March 9th, 2009IndoorDirect, an out-of-home media company that operates a network of screens in quick-service and casual restaurants, including Arby’s, Captain D’s, CiCi’s Pizza, Del Taco, Hardee’s and Taco Bueno, unveiled new original programming for the network.
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Chicago Trib to Make Broader Cuts
March 9th, 2009More Chicago Tribune journalists will be axed by Friday, according to a media report late Wednesday.
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NYT Unveils Alternative Home Page
March 9th, 2009The New York Times Co. announced today the beta launch of Times Extra, an alternative view of the home page featuring headlines with links from third-party sources.
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NYT Unveils Alternative Home Page
March 9th, 2009The New York Times Co. announced today the beta launch of Times Extra, an alternative view of the home page featuring headlines with links from third-party sources.
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MySpace Makes Mobile Video Available
March 9th, 2009MySpace users with mobile phones are about to find out if they can walk and watch TV at the same time.
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