Mon May 5, 2008 @ 3:54pm

The economic advantages of a good location mean less and less in today's economy. Many small business owners are unfortunately hampered by thinking that belongs more to main street suburban American in the 50s than to the new reality of wired small businesses, the most successful of which are using highly effective and low cost internet marketing and e-commerce strategies. I’ve compiled a list of what I consider are the core points to keep in mind when trying to compete in the global marketplace.

Tue Apr 15, 2008 @ 2:55pm

How do you hammer out a joint venture marketing campaign for an industry, such as artisan products, with so few precedents to follow? Adapting a joint marketing campaign for artisans from one for, say, a new media marketing company doesn't always make sense. In this article, I'll tell you how to craft a joint venture marketing campaign perfectly suited for the sensibility of the artisan community and market.

Tue Apr 15, 2008 @ 1:56pm

Negotiating a business deal doesn't have to be difficult. While not everyone has years of experience in negotiation or is blessed with natural negotiation skills, every business at one point or another will be involved in negotiations. This article takes a look at some basic strategies you can employ when entering a negotiated setting.

Thu Apr 10, 2008 @ 3:44pm

Damage control press releases are an essential tool in crisis management and crisis communications. Here are guidelines for crafting a well-written, effective and direct press release as part of your crisis management plan.

Tue Jan 9, 2007 @ 11:11am

In my opinion anyone or any business that needs some name recognition in any manner should have a website. The Internet is taking over from the numerous yellow page directories that exist throughout North America and around the world. It has reached a point where the yellow pages are now using the Internet to deliver advertising for their subscribers.