Brand identities are the core of any successful business. Branding builds a relationship with consumers, inspires loyalty, and creates long-term business, and the small business owner ignores branding at her or his own peril. While branding often seems prohibitively expensive, brand building on a budget for your small business is possible. In this article, I offer some simple and basic ideas about branding: covering corporate and brand identities and visual identities, branding strategies, brand origins, and the basics of how to brand.
